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Working with the Tokyo-based creative Agency UltraSuperNew who helped Clarks Originals launch their social media program in Japan, we curated the “Clarks Originals Artist Collaboration” to engage creative expression around the signature shoes. We enlisted local luminaries such as Jay Shogo, Toshikazu Nozaka, Pokke104, and Yoko d’Holbachie to create expressive artworks integrating classic models such as the Wallabee, Desert Boots and Nathalie. The campaign garnered major online traction and helped the Clarks Original Facebook Page Climb to well over 6000 likes in just a few months. The original artwork was also featured in multiple in-store displays, including at Shinjuku Isetan.